Archive for April, 2015

“You Need Bleed Margins” and Other Insults from Your Printer

“You Need Bleed Margins” and Other Insults from Your Printer

  Have you ever submitted a print job to printer, only to have it returned to you with a curt “you need bleed margins”? And your left on your own to not only figure out what they are, but how to fix it. In a nutshell – printing to the edge of a page is […]

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Are You Vexed by File Formats and Extensions?

Are You Vexed by File Formats and Extensions?

  Managing your print marketing projects is difficult enough without having to deal with confusing file formats. Fear not. I’m here to clarify it once and for all. Cut out this article and post it on your fridge for future reference and general happiness.  Here are the pros and cons of the most common file […]

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What is a Logo Refresh?

What is a Logo Refresh?

Also called “updating your logo,” a Logo Refresh cleans up your logo, brings it up-to-date, and makes it stronger. Oftentimes, is simplifies an overly complicated logo, or corrects colors and elements that reproduce poorly. Here is an example of a recent logo refresh we completed for Steve Clark’s New School Selling. His previous logo had […]

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Why Is It So Expensive?!

Why Is It So Expensive?!

  Recently, we were providing a quote to a customer for some bumper stickers and signs. He had provided the design–it was a beautiful full-color graphic advertising his business. Unfortunately, he got a little sticker shock (no pun intended) at the prices. So, we thought this would be a good place do some explaining to […]

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