Archive for October, 2015

Our Marketing Philosophy

Our Marketing Philosophy

  In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest. How? By making a direct, personal connection with them. And we believe this is best done through consistently and correctly applied direct-response marketing principles. There are two aspects to making a […]

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“I’m a Lousy Copywriter”

“I’m a Lousy Copywriter”

  David Ogilvy is known as the father of modern advertising. His insights and ideas on advertising are legendary and still adhered to today in many successful campaigns. As with many geniuses, Ogilvy lead an interesting life. And he was a prolific writer. I ran across this gem recently and had to share it here. In a […]

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