Attorney Marketing Packages for Law Firm Success

Let’s face it, when you decided to become an attorney, you weren’t signing up to learn how to run a business or become some superstar marketer.

You wanted to help people with their legal needs, counseling them to make the best decisions about their lives when they’re faced with a legal issue.

So whether you like it or not, your law practice depends on good marketing and advertising to make the kind of money that allows you to live the life you want.

Unfortunately, the marketing world is so freaking overcrowded and overloaded, it sometimes feels downright oppressive when you want to do something positive to grow your practice.

I totally get it.

And I’m not going to tell you I have an easy 3-step formula to 10X your law practice, or that you have to buy the latest shiny tool to magically bring more cases.

The truth is, if you’re feeling overwhelmed, stuck, or frustrated, what you need to do is shake it off (sometimes all it takes is a deep breath), make a plan (even an imperfect one), and take a step forward. That’s how things get done.

No one said running a law firm would be easy. 

But, the fact that you’re on this page is proof you have what it takes. 

The problem is many attorneys think they have to have it all figured out before they move forward.  

I’ve been helping attorneys across the country (and Canada) implement successful marketing for many years, and believe me, they do NOT have it all figured out. 

They take the plunge using the information and resources they have NOW, and make corrections later. 

Unfortunately, there is one problem that I see all the time.

Attorneys having “marketing moments.” They take action on a single marketing piece, but neglect the “before” and “after” strategies and tactics that make the marketing effort successful.

At Zine, we know good marketing needs a holistic approach. Our packages are designed to give you everything you need to create a start-to-finish marketing campaign that gets results.

And, being part of the Great Legal Marketing marketing team, I’ve seen the good and the bad. I know what works and what doesn’t, and how to get results.  

There is second problem.

It is often a challenge to see your own marketing with the right perspective, objectively.

It doesn’t matter whether you are an attorney, a butcher, a baker or a candlestick maker. Business owners are often too close to their businesses to accurately see the big picture.

When you have “marketing moments” you fail to create a cohesive plan that seamlessly integrates your message, the various media you use (ads, postcards, newsletter, online marketing), your sales process, and your follow-up process.  

They somehow get all tangled up in the details, get overwhelmed, and abandon the whole thing. 

When you implement any of our marketing packages, you are acquiring an asset that generates leads and sales, and is repeatable. In other words, you create it once, and use it over and over again. Or you duplicate it with slight modifications to use for other campaigns.

Once you have a marketing arsenal, you are less likely to have “marketing moments” and more likely to keep your marketing systems in place for continual law firm growth and success. 

Our marketing packages will help you create a solid foundation for growing your law firm the right way, with our experts helping you every step of the way, and serving as a second set of eyes to give you an objective perspective.

Read on…


Starter Level I – The Attorney Book Package

Quick Description

With this package you will have a powerful lead magnet that grabs the attention of qualified prospects and potential clients, and draws them to your law firm.

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Starter Level II – The Attorney Direct Mail and Email Package

Quick Description

A complete direct response campaign to get more people paying attention to your marketing by building an active, healthy list of prospective clients and referral sources.


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Premier Level I: Client Engagement Newsletter Package

Quick Description

An effective newsletter program will keep you top-of-mind to your potential client list as the best, most qualified person to meet their needs.


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Premier Level II: Attorney Sales Letter Package

Quick Description

If you have an active and healthy list of prospective clients, your next step is to create a sales campaign to convert those leads to real, paying clients.


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Advanced Level I: Law Firm Membership Program

Quick Description

Leverage your current client list by moving them into continuity (subscriptions to publications) or membership programs such as coaching, consulting, or VIP programs.

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These packages are designed to give you a solid foundation for doing effective, proven marketing, and give you the momentum you need towards a successful law firm.

Contact us to discuss how these packages can work in your law firm. 

Concerned about the cost? This might help give you some perspective. 

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