Premier Level II: Attorney Sales Letter Package

Quick Description

If you have an active and healthy list of prospective clients, your next step is to create a sales campaign to convert those leads to real, paying clients. That’s the fancy way of saying, “Get money from their pockets into yours.”

Why Do You Need This

Lead generation alone won’t make you money. Once you get people paying attention to you, you need to let them know what you’re selling, why it will make their lives better, and invite them to buy.

And since you and I both know sending a sales letter is rarely a one-and-done deal, this package includes follow-up and help with execution. 

Juicy Details

Wondering why a lawyer would need a sales letter? We create them all the time for attorneys.

From lawyer referrals to public arrest records, a great sales letter will solve many marketing challenges.

However, there are very specific components that every sales letter must have in order to be effective.

We love a beautiful design, but for sales letters, good design doesn’t mean pretty graphics. It means the design doesn’t interfere with the message.

It also means the reader doesn’t struggle to read the letter, miss important points, or get confused about what actions he has to take. 

We make sure none of those components are missed. In addition, we help you think through the overall strategy to make sure your message is integrated with the rest of your marketing so your marketing efforts aren’t disjointed and confusing to your audience.

We see it time and time again…lawyers are way too close to their businesses to create good marketing that speaks to their clients’ needs and wants. Having a second set of objective eyes to help you not just with the creation, but with the strategy and the implementation can make a huge difference in your end result. 

 What You Get
  • Two-page sales letter  (including copywriting and design)
  • Two follow-up postcards (or 1-page letter)  (including copywriting and design)
  • Landing page development to capture responses (so many people fail here and blame it on the marketing piece when it’s really their response mechanisms that are failing.  Don’t be one of those people.)
  • Help with compiling mailing lists and executing each campaign (It’s easy to screw this part up, or worse, pay too much for it because you’re busy doing better things than figuring out the printing and mailing industry.)

Package Cost: If this package sounds like the answer to your prayers, contact us using the form below to set up a 30-minute phone meeting to see if we’re the right fit for you. We’ll review your needs, answer your questions, and determine if we can help you. We can customize any package, but you’ll need a budget of at least $1200 to start. 

Optional Add-Ons

Welcome Package – a beautifully presented package of information and goodies to reinforce your new client’s decision to hire you, and make such a memorable impression that he can’t help but tell everyone about it.

 Consider Yourself Lucky If You Have The Chance To Work With Kia
“For my wife’s campaign for Supreme Court Justice in New York, Kia designed six-page salesletters that were customized to appeal to voters on the extreme left and right of the political spectrum and the response was overwhelmingly positive. Kia’s sales letters captured the attention with bold images, strong headings and a layout that flowed nicely from each page. Kia’s design was a home run with voters in all parties and the results spoke volumes about her work: my wife was the first Republican elected in our 7-county region in 18 years! My wife’s win would not have been possible without the amazing work of Kia Arian! I will be forever grateful for Kia’s work. Consider yourself lucky if you have the chance to work with Kia.” John Fisher – Attorney and Marketing Consultant, John H. Fisher, P.C.

 

“She Can Be Trusted”
“As many people know, I am wary and critical of most graphic artists and designers let loose on or given control over the conversion of strong direct-response copy and advertising messages into marketing materials. Those who lack understanding of direct-response favor aesthetics over “salesmanship in print,’ and are therefore dangerous. Although a graphic artist by trade, Kia has made herself knowledgeable about direct marketing and about copy that sells, so she can be trusted. As a Certified Copywriter for Info-Marketers, she also understands the unique requirements of those businesses. I use Kia for some of my own projects, and refer clients to her.”Dan S. Kennedy – Author, No B.S. Guide to DIRECT Marketing for NON-Direct Marketing Businesses, 2nd Edition, and other business books (www.NoBSBooks.com). Consultant/Copywriter

 

“She Has Actual, Useable Marketing Knowledge That Allows Her To Act As A Consultant On Projects”
“Kia and her team at Zine Graphics are the only designers I’ve worked with who can not only take an idea and turn it into something amazing but actually make it better in the process. Most importantly, she has actual, useable marketing knowledge that allows her to act as a consultant on projects. We keep going back to Kia/Zine Graphics because we keep making money using the work she creates for us. You can’t argue with great results.”Charley Mann – Chief Marketing Officer, Great Legal Marketing

 

 


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Want to discuss how this package can work in your law firm? Contact us today. 

Concerned about the cost? This might help give you some perspective. 

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