Category: Graphic Design

The Use of Graphics and Layout in Your Marketing

The Use of Graphics and Layout in Your Marketing

I’m a designer, and I love creating beautiful things. The only thing I love more is designing things that actually make money for my clients. Marketing that produces results will rarely win awards and accolades in design competitions. Although this may sound unfortunate for me, thankfully I have no interest in winning design awards. My […]

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What is a Logo Refresh?

What is a Logo Refresh?

Also called “updating your logo,” a Logo Refresh cleans up your logo, brings it up-to-date, and makes it stronger. Oftentimes, is simplifies an overly complicated logo, or corrects colors and elements that reproduce poorly. Here is an example of a recent logo refresh we completed for Steve Clark’s New School Selling. His previous logo had […]

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Design Matters Because People Judge Books by Their Covers. Always.

Design Matters Because People Judge Books by Their Covers. Always.

“There can be as much value in the blink of an eye as in months of rational analysis.”– Malcolm Gladwell If you haven’t picked up one of Malcolm Gladwell’s books, you need to get to it–fascinating information that entertains and educates. In his book, Blink, Gladwell examines the power of first impressions. He calls first […]

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