Category: Marketing

Six Daring Tips to Create a Stunning Newsletter That Gets Results

Six Daring Tips to Create a Stunning Newsletter That Gets Results

  Disclosure: We’re not a newsletter farm. We don’t mass produce newsletters for hundreds of people and corral them out the door every month. But we do design and produce several newsletters, and because we cater to the few, the proud, and the purposeful, those newsletters are pretty fabulous to read and gorgeous to look […]

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What is Content Marketing and Why Do I Need It In My Life?

What is Content Marketing and Why Do I Need It In My Life?

By now you have no doubt heard the words “content marketing” in your business circle. It’s all the rage and like the latest diet or exercise fad, everybody is doing it. Well, it’s not a fad. In a world where we are constantly bombarded by advertising messages, it’s something you should be doing if you […]

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Do You Treat Marketing as an Expense or an Investment?

Do You Treat Marketing as an Expense or an Investment?

The answer to this question is revealed in the kind of marketing you are doing.  Most business owners do what I call “shoot in the dark” marketing. They create an ad or a postcard, and throw it “out there.”  Where this “out there” is…well, they can’t really give you a good idea. It could be […]

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Our Marketing Philosophy

Our Marketing Philosophy

  In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest. How? By making a direct, personal connection with them. And we believe this is best done through consistently and correctly applied direct-response marketing principles. There are two aspects to making a […]

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