Category: Marketing

Does Your Shock & Awe Package Shock and Awe?

Does Your Shock & Awe Package Shock and Awe?

When I send my shock & awe package to someone, the response is always one of, well, awe. They’ll actually send me pictures of themselves enjoying the package. Many times, they tell me they took it around the office to show everyone, or they felt like they got a Christmas present, or some  variation of […]

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Six Daring Tips to Create a Stunning Newsletter That Gets Results

Six Daring Tips to Create a Stunning Newsletter That Gets Results

  Disclosure: We’re not a newsletter farm. We don’t mass produce newsletters for hundreds of people and corral them out the door every month. But we do design and produce several newsletters, and because we cater to the few, the proud, and the purposeful, those newsletters are pretty fabulous to read and gorgeous to look […]

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What is Content Marketing and Why Do I Need It In My Life?

What is Content Marketing and Why Do I Need It In My Life?

By now you have no doubt heard the words “content marketing” in your business circle. It’s all the rage and like the latest diet or exercise fad, everybody is doing it. Well, it’s not a fad. In a world where we are constantly bombarded by advertising messages, it’s something you should be doing if you […]

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Do You Treat Marketing as an Expense or an Investment?

Do You Treat Marketing as an Expense or an Investment?

The answer to this question is revealed in the kind of marketing you are doing.  Most business owners do what I call “shoot in the dark” marketing. They create an ad or a postcard, and throw it “out there.”  Where this “out there” is…well, they can’t really give you a good idea. It could be […]

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