Category: Marketing

Our Marketing Philosophy

Our Marketing Philosophy

  In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest. How? By making a direct, personal connection with them. And we believe this is best done through consistently and correctly applied direct-response marketing principles. There are two aspects to making a […]

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“I’m a Lousy Copywriter”

“I’m a Lousy Copywriter”

  David Ogilvy is known as the father of modern advertising. His insights and ideas on advertising are legendary and still adhered to today in many successful campaigns. As with many geniuses, Ogilvy lead an interesting life. And he was a prolific writer. I ran across this gem recently and had to share it here. In a […]

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An Interview with an SOB

An Interview with an SOB

  Listen to the Spunky Old Broad–Dr. Gayle Carson–interview Kia on her Women in Business show. Dr. Gayle Carson is an internationally known entrepreneur and consultant. Even at a young age she knew she was born to coach entrepreneurs. With a “silver lining mentality” she has built her company from 0 to 7 offices, travels globally as an international […]

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“Where Do I Start?” – GLM Summit 2015

“Where Do I Start?” – GLM Summit 2015

How to Turn the Firehose of Ideas Into Real, Live, Working Marketing in the Next 90 Days The 2015 Great Legal Marketing Summit was a mighty success. Because we work with so many new and seasoned GLM members, we understand the challenges of converting all the ideas and strategies into real marketing that gets out the […]

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