Starter Level II: The Direct Mail and Email Package

Quick Description

Build an active, healthy list of prospective clients and referral sources who automatically bring you cases with a complete direct response campaign that gets more people paying attention to you and your message.  

Why Do You Need This

Mass marketing (shouting your message to anyone and everyone)  is suicide for the small  and medium-sized businesses.  Small business owners in particular are hot targets for advertising companies and can easily fall victim to their empty promises and ignorant marketing advice.

You will usually pay way too much money and get zero results. It’s like playing the lottery…you may get a client if the stars align. In reality, your chances of getting struck by lightening (twice) are far better.

That’s why lead generation marketing is so important. You do low-cost, low-commitment marketing to capture your target clients’ attention, then you focus your big-guns sales and marketing efforts on them.

Juicy Details

To take advantage of this package, you need to have a lead generation offer (such as a book, a report, a webinar, or a seminar) to market.

We’ll help you think through the campaign from start to finish by helping you create a compelling message around your offer, designing the marketing pieces, and creating the landing page to capture the names and contact information of everyone who responds.

Your lead generation marketing will integrate beautifully with your brand look and your overall message.

You get the necessary consulting and hand-holding to make sure there are no holes or gaps that could cause the campaign to fail.

What You Get
  • Help with crafting an irresistible offer to identify and attract your ideal (avatar) client.
  • Broadcasting your message, your brand and your offer in 2 different postcard campaigns. Includes copywriting and design.
  • Continue to reach a wider audience with 2 targeted Facebook ads or email campaigns. Includes copywriting and design.
  • Landing page to capture responses. 
  • Help with compiling mailing lists and executing each campaign
 

Package Cost: $3990. (Printing and mailing costs extra).

 

Gets The Message Right Every Time And Our ROI Has Been Substantial
“Originally we wanted to change the design and message in our print and online marketing. Kia and staff produced a look we would never have thought of and have helped us implement throughout. They make getting things done easy with expert advice and suggestions that have helped us create our message and be consistent in its implementation. Our clients love the graphics Zine has created–their work helps them to relax and be confident they are choosing a professional. Every time I call, we get a quick response and exactly what we need, even though I am often not sure what I want initially.”

“I’ve used other design companies in the past and have always been disappointed. Some of them have nice graphics but, never seem to understand the message. Kia gets the message right every time and our ROI has been substantial. I am an expert in remodeling not marketing and graphics. I have ideas of what I want. Kia listens, offers suggestions and then creates outstanding work that gets results. Hiring Zine Graphics is clearly the best use of my time and money. Thank you for helping us to make our business profitable.”Mike Mayhew – Beach House Miracles, Inc. www.BeachHouseMiracles.com

 

“A Terrific Asset”
“I worked with Kia on developing an ad with a very short deadline. Kia was a terrific asset in brainstorming ideas and providing the kind of input necessary to create an ad that was different from our competitors. Kia took what was a vague idea and turned in into a stunning ad that far exceeded my expectations. Thank you so much for your great work and I look forward to working with you again in the future.”Greg Jimeno, Jimeno & Gray, P.A., Glen Burnie, MD

 

Great Designers, Great Marketers
“I’ve worked with Kia and her team several times, and will be using them again. Not only are they excellent designers, that are also great marketers. It doesn’t do much good to have a pretty design if it doesn’t achieve your goal, and Kia and her team know how to do that.” Walter Reaves – The Law Office of Walter M. Reaves, P.C.  


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Want to discuss how this package can work in your business? Contact us below, or call us at 703-591-4000. 

Concerned about the cost? This might help give you some perspective. 

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