Premier Level I – The Epic Newsletter Package

 

If your newsletter is mostly a checkmark in your marketing, then our newsletter package may not be for you.  

 

If you’re reading this, you are hopefully not waffling on whether or not you should have a newsletter for your business.

Sending a good newsletter is such a no brainer, that I hesitate to waste space on explaining the basic benefits.

But in case you need some reminding, here ya go:

A good newsletter keeps you interesting and engaged with your clients, prospects, colleagues associates, and family and friends. 

It keeps you top of mind so you are the person they call when they or someone they know needs your services.

And, it establishes you as a trustworthy, smart, and likeable person who they want to do business with.

Newsletter vs. Epic Newsletter

The ultimate purpose for sending newsletter is to sell more of our stuff.

But for the business owners and marketers who want their marketing to also establish their brand, strengthen their authority and expand their influence, an epic newsletter is what’s needed. 

Simply put, a great newsletter is a freaking, awesome piece of marketing that is worth every penny and sweat of effort you put into it. 

As long as its not crappy. 

What Makes a Newsletter Epic 

A regular, printed newsletter is the best, most reliable demonstration of your principles, values, beliefs, experiences, and life philosophy–all things that expand your authority and credibility. 

And writing your own content for your newsletter is the only way to do this.

It also enforces a regular, consistent discipline of writing and communicating. This is a trait that belongs only to high achievers and thought leaders, and transforms a good newsletter into an epic one.

 
Juicy Details

Epic newsletters don’t happen if your communication with your market is dull and unremarkable.

Dull and unremarkable happen when you have canned, vanilla messages that are, well nice.

Canned, vanilla messages fail to set you apart from the crowd. 

Look, it’s not enough to just be nice. You have to be authentic. The more genuine and transparent you are in your message, the more attractive you will be to your market. 

In today’s oversaturated market, the battle is not for the minds of your customers but for their hearts. Your tie to them must be based on emotion and not intellect.

If you can think of your newsletter as more than a checkmark on your marketing to-do list, you can have an epic newsletter that gets into the heart of your audience.

It is how thought-leaders and high achievers use their newsletter to inspire and educate their readers. Their newsletters are their platforms to wake their market up from the stupor of their overly content lives, and use it to make their corner of the world a little smarter, better. 

THAT, my friend, is an epic newsletter.

And THAT is why at Zine, we do more than “nice” newsletters.

We believe you have purpose and passion, and your newsletter is the most powerful tool to realize your purpose and your passion, and begin crating a business and a legacy you can be proud of. 

The team at Zine creates and distributes stunning newsletters, and they challenge you to rise above typical “me too” advertising by infusing your brand, your personality and your style into every issue.

What You Get

  • Consistent and reliable “touch” with and nurture of your most valuable asset: your list of current and past clients, colleagues, and referral sources. We plan for a minimum of 7 issues of a 4-page newsletter which includes a beautiful custom design and professional layout.
  • Special mailings in between newsletters for some variety in your mailings: 3 interesting, informative, or fun postcards (includes our creative ideas, copywriting and design)
  • Special promotional mailings for “lead” or “sales” generation. 2 holiday promotions  (includes more creative ideas, copywriting and design)
  • Email version of your newsletter to send to your email list. A PDF version of your newsletter is included. As an optional add-on, you also get a promotional image and provocative, teaser headlines to include in the email body. Highly formatted, graphical email newsletters with lots of content are often seen as spammy and deleted. Instead, we entice them to open the electronic version of your beautiful print version. 
  • Help with executing each campaign, figuring out your list, printing, postage, schedule, and more. 
 

Package Cost: $590/mo for 12 months. (Printing and mailing costs extra).  If you’ve got what it takes to create an epic newsletter contact us using the form below to set up a 30-minute phone meeting to see if we’re the right fit for you. We’ll review your needs, answer any questions, and determine if we can help you. 

 

 

 

Received a Great Deal of Referrals Because of the Newsletter
“We recently contacted the Zine group to redesign and relaunch our newsletter program. Kia and her team were extremely helpful and responsive. We sent them a few articles and a few images, and within three days, we received a newsletter with a layout and design that exceeded our expectations  We are extremely pleased with the response and feedback that we have received from our clients and other newsletter recipients, and best of all, we have received a great deal of referrals because of the newsletter.  Based upon the new business that the newsletters generate, they more than pay for themselves. If you don’t have a newsletter program, contact Zine and get one going. You won’t be sorry.” Ron Marks, Bulldog Bulletin Editor, Shor & Levin, P.C.

Continuously Impressed
Is your newsletter boring? Made using Microsoft Word? Does it make people yawn? You need to stop what you’re doing and consult Kia and her team immediately. Our firm has been using Kia’s newsletter services for nearly a decade and are continuously impressed. We have thought we could take it on ourselves, or have a third party handle the printing, production, and mailing part. Every time we thought we were gaming the system, we were making time-consuming and costly mistakes. The solution was staring us in the face all along.  Just use Kia for all of it. Time and time again, Zine has helped us improve our newsletter. From helping us mail a visually cohesive and attractive newsletter to ensuring our message is clear, Zine is the perfect solution.” Brian Beckcom, VB Attorneys

I Have Never Worked With A Design Group So Responsive, Professional, Helpful and Just Plain Nice
“You help me every single month by laying out our newsletter – which doing without you would be a problem for me because I don’t have that artistic vision or skill. The first proof you send back always looks great! In addition, despite my best efforts, I always seem to catch a typo or two – OF MY OWN – when reviewing a proof you’ve created based on the content I provided. When I ask you to go in and correct my error(s), you do it for me without any hassle. Many Thanks, Kim McCann! What I enjoy most is the good, honest communication, timely turnaround time, overwhelming willingness to provide help and suggestions, excellent final products. Working with Kim McCann and Kia is a very pleasant experience. I have never worked with a design group so responsive, professional, helpful and just plain nice.”Mary Jo, Saile & Saile, Attorneys At Law

Fantastic Partner, Secret Weapon, and a Big Part of our Success
“For years and years, Kia has been a fantastic partner, a secret weapon, and a big part of our success! Even though I am a digital marketer, our print newsletters continue to be one of our most successful marketing vehicles. Kia has been helping us create our newsletters from the beginning. Her insight and input keeps us on target and ensures our newsletter has personality and character. We love working with her and her team.” Tom Foster, Foster Web Marketing, CEO/Founder

 


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Ready to start your newsletter? Contact us below, or call us at 703-591-4000. 

Concerned about the cost? This might help give you some perspective. 

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