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What’s Your Story?

What’s Your Story?

| August 11, 2017

A few weeks ago, I was having dinner with one of my very good and very smart friends. She is an information marketer, and teaches people how to package their expertise into a product and sell it. I commented that there are so many “product launch” consultants and gurus out there, and though she agreed, […]

Six Daring Tips to Create a Stunning Newsletter That Gets Results

Six Daring Tips to Create a Stunning Newsletter That Gets Results

| January 25, 2017

  Disclosure: We’re not a newsletter farm. We don’t mass produce newsletters for hundreds of people and corral them out the door every month. But we do design and produce several newsletters, and because we cater to the few, the proud, and the purposeful, those newsletters are pretty fabulous to read and gorgeous to look […]

What is Content Marketing and Why Do I Need It In My Life?

What is Content Marketing and Why Do I Need It In My Life?

| December 20, 2016

By now you have no doubt heard the words “content marketing” in your business circle. It’s all the rage and like the latest diet or exercise fad, everybody is doing it. Well, it’s not a fad. In a world where we are constantly bombarded by advertising messages, it’s something you should be doing if you […]

Elite Client Membership Benefits

Elite Client Membership Benefits

| November 22, 2016

If you’re still not sure about joining the Elite Client Program, consider how Attorney Stephen Hamilton describes the benefits he has received:  My name is Stephen Hamilton and I’m a criminal defense attorney in Texas.  Over the last 3 years we have expanded from one office in West Texas to five active offices with additional plans […]

Do You Treat Marketing as an Expense or an Investment?

Do You Treat Marketing as an Expense or an Investment?

| November 16, 2016

The answer to this question is revealed in the kind of marketing you are doing.  Most business owners do what I call “shoot in the dark” marketing. They create an ad or a postcard, and throw it “out there.”  Where this “out there” is…well, they can’t really give you a good idea. It could be […]

GLM Summit 2016

GLM Summit 2016

| October 26, 2016

WHAT I WISH I WOULD’VE SAID DURING MY BREAKOUT SESSION… Firstly, a big shout-out to everyone who came to my breakout session. You gave me some great feedback and many of you found the examples and ideas to be very valuable! Woot! However, since I’m not a professional speaker (I’m putting that on my bucket […]

GLM Gold Marketers

GLM Gold Marketers

| August 10, 2016

How to Turn the Firehose of Ideas Into Real, Live, Working Marketing in the Next 90 Days Because we work with so many new and seasoned GLM members, we understand the challenges of converting all the ideas and strategies into real marketing that gets out the door and gets results. That’s why we took the opportunity […]

Our Marketing Philosophy

Our Marketing Philosophy

| October 31, 2015

  In this busy marketplace where consumers are bombarded with thousands of messages everyday, you must find a way to stand apart from the rest. How? By making a direct, personal connection with them. And we believe this is best done through consistently and correctly applied direct-response marketing principles. There are two aspects to making a […]

“I’m a Lousy Copywriter”

“I’m a Lousy Copywriter”

| October 29, 2015

  David Ogilvy is known as the father of modern advertising. His insights and ideas on advertising are legendary and still adhered to today in many successful campaigns. As with many geniuses, Ogilvy lead an interesting life. And he was a prolific writer. I ran across this gem recently and had to share it here. In a […]

What Can We Do For You?

What Can We Do For You?

| June 25, 2015

“For the things we have to learn before we can do them, we learn by doing them.” Aristotle RESULTS-DRIVEN MARKETING, BEAUTIFULLY DESIGNED We  specialize in helping attorneys, professionals, and business owners create stunning marketing that gets results. Running your own business is hard. It is both an uphill struggle and an exhilarating climb. The high […]