The Superbowl Bare Boobee Blunder


Watching Justin Timberlake perform last night, I wondered how many people recalled the Bare Boobee Blunder with Janet Jackson back in 2004. Maybe some were hoping for a replay. But alas, all they got was a hologram of Prince…thankfully.

Here’s a piece of interesting trivia related to that infamous event in 2004:

Jawed Karin, one of the co-founders of YouTube, was so frustrated that he couldn’t find a replay of the incident anywhere on the internet, that he decided to create a video sharing website. YouTube was born in 2005. The next year, it was sold to Google and Jawed became a millionaire at the age of 25.

Interesting how a person’s burning desire to see a replay of a bared breast lead him to create one of the greatest, most impactful technological advances ever.

Not coincidentally, having a burning desire is exactly one of the 13 core principles of Napoleon Hill’s famous book, Think and Grow Rich.

It’s the very first one and it says to achieve success at any undertaking, you must first have a burning desire for it. It is the starting point of any achievement.


When you focus on the desire, you are consumed by the feeling of having that thing in your life to the point of imagining and envisioning what it would feel like to have it in your hot little hands.

This desire forces you into action that brings results. It pushes you out of your comfort zone because when you desire something, you will not just sit by…you will do everything possible to attain the object of your desire. This creates “attraction” and brings into your life everything you desire.

Nobody said your desire had to be noble and uh-mazing. Jawed Karin just wanted to see a famous naked breast.

When I first learned this principle 10 or so years ago, I had a tough time figuring out what in the world I should be burning with desire for. I mean, you can’t just decide one day to have a burning desire for something.

Your burning desire sorta has to find you, but, you have to be find-able.

And unfortunately, the book doesn’t give you a nifty little formula on how to go get yo’self a burning desire.

But, lucky for you, I do. It’s my World’s Easiest Branding Exercise. I won’t guarantee you’ll get your burning desire, but it’s a place to start.

It might even make your burning desire be to find your burning desire. Now that would be a worthy pursuit.

So start with figuring out what’s important to you, and why you do what you do. Just request the Worksheet to help you think and un-knot your brain about this.

About Kia: Kia Arian is a marketing professional and founder of Zine, a design, marketing, and printing company in the Washington D.C. area. She specializes in helping attorneys, professionals, business owners, and entrepreneurs create stunning marketing that actually gets results. See what people are saying about her e-zines and print newsletter, and send her a request to be added to the list.

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Category: Kia's Blog