Why Is It So Expensive?!


Recently, we were providing a quote to a customer for some bumper stickers and signs. He had provided the design–it was a beautiful full-color graphic advertising his business.

Unfortunately, he got a little sticker shock (no pun intended) at the prices. So, we thought this would be a good place do some explaining to help you keep your projects on budget.

One of the biggest factors in printing cost is whether you print in full color or black and white. Full color is usually the more expensive type of printing due to the equipment, the inks, and the process required.

This type of printing allows you to use the full spectrum of imprint colors, and often yields the most beautiful full-color results.

Black and white consists of using only black ink.  The supplies, equipment, and process are more cost effective, therefore, allowing for less expensive printing.

The tricky part is in the design that you want printed.

Some designs are created for full color only, some will look fine in black and white, and some are in nowhere land.

This happens when the designer doesn’t take into consideration the printing process, and whips out designs that cause hypertension and other shocks when the client goes to print it.

We talk about this more in our book “Designers Gone Wild: The Do’s and Don’t’s of Effective Print Marketing.” You can get a copy of it here.

There are many factors that go into selecting the best printing process that also affect the final cost of the finished piece.

Stop by with your next print project, and we can help you make sure your project comes out right and on budget.

Category: Printing