You heard about us through the Dan Kennedy Info-Marketing Network

Welcome to the Zine World of Info-Marketing!

You are one of the few, smart entrepreneurs who has figured out how to sell your knowledge!

 Info-Products

Working with top information marketers, I have first- hand experience in helping to create and develop info-products. From reports, to e-books, to newsletters, print ads, web ads, and more. I’ve seen it all—the good, the bad, and the ugly. (Keep reading to see why ugly can be very successful! And 3 tips for making info-products that SELL!).

Dan Kennedy and Kia ArianRead What Dan and Ben Say About Us…
“As many people know, I am wary and critical of most graphic artists and designers let loose on or given control over the conversion of strong direct-response copy and advertising messages into marketing materials. Those who lack understanding of direct-response favor aesthetics over “salesmanship in print,’ and are therefore dangerous. Although a graphic artist by trade, Kia has made herself knowledgeable about direct marketing and about copy that sells, so she can be trusted. As a Certified Copywriter for Info-Marketers, she also understands the unique requirements of those businesses. I use Kia for some of my own projects, and refer clients to her.” Dan S. Kennedy, Author, No B.S. Guide to DIRECT Marketing for NON-Direct Marketing Businesses, 2nd Edition, and other business books (www.NoBSBooks.com). Consultant/Copywriter

Ben Glass“If you are in Dan Kennedy’s world you know how critical good copy is but you also know that poor presentation of good copy can be a killer. What good is it if your copy isn’t read? I’m one of Dan’s “lifers” and for years Kia has been my one and only graphic designer, turning my good copy into sales for both my law practice and my information marketing business. Kia has become the “go to” graphic designer for those who have a deep understanding of “No. B.S. Marketing.”  If you are serious about getting your copy read, call her.”  Ben Glass – Author, Speaker, Marketing Consultant, and Founder of Ben Glass Law and Great Legal Marketing

Ches Crosbie“If you follow the Dan Kennedy/Ben Glass school of direct response marketing, Kia may be the perfect consultant for you. Her Elite Client Program gave us consistent regular coaching for consistent regular results, and available execution of strategy.” – Ches Crosbie, Attorney, Ches Crosbie Barristers

Enough about us. Let’s talk about you and how you’re making money with your knowledge. 

As an experienced info-marketer, you know that feeling of putting time and energy into creating a product, and waking up in the morning to an inbox full of “Order Confirmations” for your product. It’s an addicting sense of accomplishment! What I want to share with you is the top three tips that I’ve gathered from my years of working with experienced info-marketers like Dan Kennedy, Ben Glass, Steve Clark, Chauncey Hutter, and more, to create a product that crushes it and makes the most money for you. Read on…

3 Tips For Making Info-Products That Sell!

TIP #1: Make your content relevant. That’s a given. But HOW do you know what is relevant? Pay attention to the questions people keep asking you over and over again—questions that people are asking you right now, about what you do and how you do it. Keep your eyes open for frequently asked questions that come your way from anyone you know. This could be existing clients, friends, neighbors, family members—they are all valuable resources for you to tap into! These are your CLUES to the in-demand information you can deliver in your info-product. This is information that will SELL.

Many times, the questions will be general: how did you grow your business? What were your biggest challenges? How do you manage the economics of business? Your job is to distill what they’re really asking, and break it down into easy-to-digest parts. Which leads us to tip #2.

TIP #2: Make your content specific. In today’s world, people are inundated with information. The human brain is physiologically unable to deal with such information overload so it tunes it out! What people need is is information that zeroes in on exactly what they’re looking for. Unfortunately for them (and fortunately for you) they don’t know how to ask for it. In other words, they don’t know what they don’t know!  They don’t need to learn about growing a business, they need to learn how to grow a landscaping business (or whatever their specific business is). They don’t want to learn how to manage their finances, they want to learn how to set up their QuickBooks for automatic billing and receivables.

It’s your job to understand their true pain and give them the language that will speak to them and hit the target dead-on. If you want a successful info-product, you must solve a very specific problem for your market.

TIP #3: Make your market specific. This goes hand-in-hand with #2. Sometimes, by making your content specific, you’ve automatically selected the market for it. The narrower the market, the more success you will have with your product. A great example is one of the best-selling business books in recent history, the E-Myth. It started as a general business book about how to grow your business. Now, there are versions of it for virtually ANY industry. Also, the Chicken Soup for the Soul series has a book for myriad categories of people, groups, professions, you name it! So, you can have an info-product that serves a very specific market, or by tweaking it slightly, you can make multiple versions of it that serve other markets.

BONUS TIP: FOR ADVANCED INFO-MARKETERS ONLY

If you’ve been in the info-marketing business for a while, you’re probably already doing the things I suggested. If that’s the case, let me share with you information that will give you the slight edge, and take your products from good to GREAT.

You see, in the 5+ years of working with top info-marketers I have discovered many secrets of effective design in front-end, direct-response marketing, as well as back-end marketing and product creation. Most info-marketers are masters of direct-response advertising, but when it comes to actual product creation, the time and effort it is given can sometimes be an after-thought. Or worse, it’s farmed out to printers, fulfillment houses, or well-meaning designers who have zero understanding of the information marketing world. The end result is a “good enough” product that meets the baseline standard, but fails to deliver the better experience for your user.

Accomplished information marketers have a firm handle on their core services and deliverables. And if they’ve been paying attention to Dan, they understand that it’s not the product that is the real deliverable, but the experience that their customers have with them. Experience is all about perception, and our perceptions are very vulnerable to influence.

Here is the key point that you need to understand: Your prospects haven’t a clue about the actual quality of your product or your service—those things are unmeasurable and indeterminable by the average person. This is where they resort to visual cues to make decisions on whether or not to do business with you.

I have developed a special FREE REPORT for advanced info-marketers that takes a completely different angle at what to consider when designing and creating your newsletters, reports, products, and other publications:

FIVE WAYS YOUR DESIGN IS SABOTAGING THE SALES OF YOUR PRODUCTS AND PUBLICATIONS

Five Ways BookYou see, people are extremely vulnerable to being influenced by visual stimuli. That means the way your products LOOK can have a big impact on how well they SELL and PERFORM for your prospects. It’s true. I’ll show you many examples in the report that’ll have you slapping your forehead and laughing out loud.

After years of creating and testing designs, and studying human behavior, I’ve discovered some fascinating principles (that are amazingly simple–so simple, people just pass them by without giving them a second thought) that really work. 

I’ve explained them in detail, with examples, in this report. Let’s talk about a few of them:

The Dan Kennedy Info-Marketer Dilemma
As an active, successful info-marketer, you no doubt know Dan Kennedy and credit him for much of your success. He’s a brilliant businessman, marketing guru, and a forefather of the info-marketing industry.

(If you don’t know him, you’re either not a true info-marketer, or you’ve been living under a rock. You should stop reading this immediately, click here, and buy some of his books now!)

You are also quite likely well aware of his no-nonsense, no-frills style, both in his writing and in the aesthetics (the look and feel) of his products.

He makes no apologies about it. He is all about substance and speed, and he’s got no time to make it all “purty” and fluffy. Stuff’s gotta get done, get out, and start makin’ money and mo’ money!

Content is King on Planet Dan. 
People who want  “pretty” are lousy citizens on Planet Dan. Customers who are serious about learning don’t give a hoot about uneven margins, bad fonts, poor grammar, and spelling mistakes. They want to know how to get the benefits that have been promised to them.

And the citizens of Planet Dan all yell, “ARRRRRRR…LONG LIVE CONTENT! BEHEAD THE FANCY GRAPHIC DESIGNER!”

But out of the darkness, one lone voice speaks out quietly yet bravely, “But I like my stuff to look really cool and professional and awesome.” Suddenly, the crowd goes quiet at hearing the words of their secret longing expressed…

And therein, my friend, lies the dilemma.

If that’s you, well, I’ve got good news. You’ve got good reason to want your stuff to look good. (If you want an accurate assessment of your “stuff” by a design professional, don’t miss the special offer at the bottom of this page!).  There is scientific research that backs your desire to look good, to appear polished, professional and put together.

But, there’s a right way to do it, and a wrong way.

Read on…

When Ugly Gets All The Chicks
Look, I get it. I get that you have to be all about quality content. You can’t make your content good by just making it look good. You might fool people in the beginning with a really sleek-looking, ultra high-end style product. But if it doesn’t deliver the benefits you’ve promised, they’ll wise up eventually and leave you.

I see a lot of info-marketers try to copy Dan’s style: it works for him and he is insanely successful, so it must be the right way.

But what they fail to understand is that Dan’s home-baked look and no-nonsense style is a very deliberateand carefully engineered brand. The non-design is a design unto itself and requires just as much planning, thought, and competence as the slick and polished brand.

A Mini Lesson on Branding
A brand is a look, style, name, symbol, or any other feature that identifies your goods or services as distinct from the others.

For example the Apple brand is a clean, high-end, cutting-edge, ultra sleek style.

The Disney brand is identified with family and exceptional fantasy-like experiences.

What is your first response when you think of Starbucks? Harley Davidson? Or BMW?

Those are all brands, and whatever feelings or thoughts they evoke in you, that brand has been carefully cultivated to do so.

Back to Dan
Dan’s No B.S. brand works for him because it permeates all of his work from the look of his products and

books, to the style of his writing, and his overall attitude. It is what sets him apart from the rest.

It’s like James Dean. He was a bad boy and not the guy you would bring home to mama, or would want your daughter bringing home. But, he got all the chicks.JamesDean

But, James Bond also got all the chicks. George Clooney gets all the chicks. Brad Pitt gets the chicks. You don’t have to be a bad-boy to get the chicks. Clean and polished can be awesome, too.

You don’t have to be Dan Kennedy nor do you have to copy his brand to be an insanely successful info-marketer.

How To Give Your “STUFF” an EDGE!
As an active info-marketer who is growing and doing well, your time is spent getting your knowledge, expertise, and know-how together in a way to communicate it effectively, and more importantly, sell it!

You should be continually updating, modifying, creating new information, new programs, new benefits, and new ways to present it and sell it. It’s fun, exciting, exasperating, rewarding, frustrating, and thrilling all at the same time.

The fun and exciting part is all the brilliant new ideas you come up with to grow your business, create back-end products, and Make.More.Money.

The exasperating part is packaging your ideas, making a product, and delivering it into the hands of your hungry customers. That’s when good enough is good enough. Who has time to make it awesome when you’re just trying to get the darn thing done!

Sometimes you hit the mark and the product comes together the way you envisioned, and launches quickly with great and rewarding results.  This usually happens never.

In reality, it’s a lot of testing, writer’s block, back and forth to the drawing board, more writer’s block, more folly, and finally, miscommunication and incompetence from your printer/graphics person/producer. And you are left consoling yourself with, “Good enough is good enough.”

The Need for Speed
Make no mistake: Speed is key. In fact, it is THE key to success. Sometimes, good enough has to be good enough because it’s gotta get done. But, some things shouldn’t stay just good enough. As your business matures, your products and deliverables need to grow up too, both in substance and in appearance.

At some point, you need to start looking like the successful person you want be.

You Will Be Judged By How Your Stuff Looks
Regardless of what you think about the aesthetics of your deliverables (you may think it’s superfluous and unnecessary), the fact is that appearances have muscle. What we experience with our eyes captures us and controls us. We cannot see beyond the surface and neither can your prospects. In fact, judging the quality of your product and service is mostly indeterminable by the average prospect. They don’t have the time nor the interest to fully research you to determine if they should do business with you. Without realizing it, they resorts to visual cues, symbols, and other clues to make those decisions.

Everything Visual About Your Service Sends a Powerful Clue About Your Products and Services

No matter how good the quality of your products and services are, the way you present them has a powerful effect on not just how people perceive your products, but also their experience with it.

HERE IS THE IMPORTANT POINT: Having An Awesome Product Isn’t Just About How It Looks,  It Is Also About How It Works!
Our report, Five Ways Your Design Is Sabotaging the Sales of Your Products and Publications, gets into the heart of that. You’ll be slapping your forehead and laughing out loud when you read the simple things that can be done to influence your prospects and customers just by changing the appearance of things.

Five Ways BookAre You Ready? 
This report is not about making things pretty—it’s about making your product achieve its purpose and fulfill its reason for existing:to provide promised benefits to your clients, and to make you more money.  Whether you want an “ugly,” home-baked look, or a slick, polished look, you need to understand how design decisions impact the perceived quality, value, and success of your deliverables.

If you’ve reached the level in your info-marketing business where you’re ready to LOOK like the successful person you are, and create an exceptional experience for your clients, then you need to get your hands on this report and see how you can get started on that road.

As a BONUS GIFT to you…
… you will also be receiving a certificate for a complimentary 45-Minute Marketing Assets Analysiswith the report. You see, you’re too close to your “stuff” to make an objective determination of how effectively your marketing materials and deliverables are put together, and how they look to the world. You need an objective set of eyes—a second opinion—to give you an accurate assessment. Your certificate entitles you to that assessment by one of the industry’s leaders in design for direct response and information marketing.  Your  marketing materials are your business’s assets. You have invested extraordinary amounts of time and money to create them. They are the first things that touch potential customers, and they are what keep existing customers connected to you. Reviewing, updating, analyzing, and improving them should be a top priority of any successful business owner. This analysis is your opportunity to get started on the right foot.

√YES, Kia. I’m interested in learning more about how to make my books, reports, newsletters, sales letters, postcards, catalogs, and the rest of my products look like the successful person I am and want to be, and I want them to PERFORM to their maximum potential for my customers. Send me your free report, “Five Ways Your Design is Sabotaging the Sales of Your Products and Publications.”  As a BONUS GIFT, I will also receive a certificate for 45-Minute Marketing Assets Analysis, available only to readers of this report.

 

Your Name (required)
Business Name
Your Email (required)
Telephone
Address:
City, State, Zip:

If you don't give us your full and correct address, we'll be happy to send you an electronic version of our book. But really, isn't it nicer to get it all printed up and in your hot little hands to read?

captcha

(Please enter the text in the image above. Text is not case sensitive.)