EXPERIENCE IS ALL ABOUT PERCEPTION, AND OUR PERCEPTIONS ARE VERY VULNERABLE TO INFLUENCE.
Have you ever thought about what factors go into your decision on whether or not to do business with a company? The fact of the matter is, prospects haven’t a clue about the actual quality of a service or product they purchase. It is practically impossible to find out all the information there is to know about a person or a business in order to make a fully informed decision.
Often without realizing it, people resort to visual cues and clues to make those decisions.
As business owners, we can also be unaware of how our visual appeal affects our prospects.
When business owners ignore the power that the visual senses have in the decision-making process, they unwittingly sabotage their marketing efforts as well as the full potential of selling their products and services.
In this fascinating book, you will discover the ways that people are dramatically influenced simply by what they see with their eyes, and how you can leverge this knowledge in your marketing.
Use the form below to request this book and discover how to make your books, reports, newsletters, sales letters, postcards, catalogs, and the rest of your products look successful and draw prospects to you.