The Million Dollar Direct Mail Greatest Hits File

Get behind the scenes of our best direct mail campaigns by million-dollar companies, and see what made them great.

In this free show ’n tell, you will see samples, both from complex campaigns to simple campaigns, that demonstrate a wide spectrum of marketing and design strategies and principles and how we incorporated them into direct mail campaigns.

  • You will see two advanced campaigns from Dan Kennedy and how he uses offers, sales packages, follow up and a variety of media to drive sales and membership.
  • You will also see the principles of demonstration, consistency, reciprocity, celebrity, associative branding, and familiarity utilized in real campaigns.
  • You will discover how nurture marketing is done with newsletters and shock & awe packages.

Finally, there is one principle that anyone can use and should use when creating their marketing. We call it Results-Driven Design. It is a dual principle that says (1) focus your message on outcomes and (2) track responses so you know how your marketing is performing.

Request this valuable guide to see how we implemented these principles and more. Complete the form below for instant access.

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